THE INTERACTIVE MEDIUM IS A LOUSY ONE...

These words are not my own, I was researching interactivity the other day and fell upon this article:

THINKING ABOUT INTERACTION DESIGN FOR ONLINE NEWS DELIVERY - Phillip Van Allen

Not only does this article relate to the current interactive brief but also to the previous design futures project.

There is however one quote from this article that I would like to discuss in this blog:

"Let's put it this way: The interactive medium is a lousy one. It can be trite, clumsy, self-conscious, and ugly. In other words, it's poorly designed. And here I'm talking about the whole field -- the Web, games, cell phones, media art, operating systems, all of it. As a young medium, it lacks a range of technique and effective design language. Is it entertaining, informative, useful and profitable? Often. But that doesn't make it a mature medium." - Phillip Van Allen on the designing the future.

So interactivity isn't a mature medium?

If interactivity isn't a mature medium then why do prestigious companies use interactivity as a form of above-the-line marketing?

To name a few (mentioned earlier in sketchbook and blog):

Nike -Nike ID
Adidas - Adidas Eye-Ball
BP - Interactive Logo graph

The list could carry on but I don't want to go off on a tangent. I don't entirely agree with Phillips Comments but he may be trying to say that interactivity in relation to news appears to be an immature medium, in this case this would involve a lot of research and is even worth considering as a dissertation question; is interactivity a mature medium?

A random outburst I know, but this really made me think.

Also, here is a really good sight dedicated to interactive marketing and other great advertising ideas:

ADVERBLOG SITE