Chat with Tutors - What Needs to be done (D & AD Brief)

I came in to class today with aspirations to decide with tutors what the best action plan for the D & AD Brief would be.

I firstly discussed my current status with Micheál, explaining that I am coming to the end of the first MTV virus animation. As stated throughout this project, I wanted to create another animation (with music track) or a viral marketing game based on the idea of this first animation / MTV ident.

Many ideas were raised which can be seen within my sketchbook, also some issues were raised such as:

• Getting the brand name advertised within the viral marketing game / animation.
• Alternative versions of the animation (mocking pop music using similar Virus style).
• You tube space maybe?
• Should I produce a couple of audio tracks that could later be animated (propose the idea to MTV).

I then spoke with Karen Cham, explaining that I will probably create an online viral marketing game based on the animation. My reasons for this are to improve my Flash Based Portfolio for future job opportunities and because it literally works with the idea of a 'Virus' (i.e. Viral Marketing).

Mentioned in the discussions with tutors is the idea of improving MTV's brand identity, recognising the company via a noise or jingle such as Nokias famous ring tone:

Alternative jingles could have been mentioned, for example the McDonalds Badabadaba - Im Loving it Theme.

Their have been many famous theme tunes / jingle composers within film and tv, however none of them match up to the awesome Jonnhy Williams and Danny Elfman.

http://www.imdb.com/find?s=all&q=john+williams - Johnny Williams
http://www.mfiles.co.uk/composers/John-Williams.htm - Johnny Williams
http://www.imdb.com/name/nm0000384/ - Danny Elfman