Today was very insightful into the complex industry of multimedia that we are all working in. Our tutor today 'Sam Butler' gave us very useful information (mainly about website design) and about the multimedia industry he has worked in for so many years (His agency that he works for is now voted 10th Best in the N.M.A - New Media Age).
N.M.A (www.nma.co.uk) is an extremely important link which will become very useful for myself and classmates alike for finding potential work in the multimedia industry.
We received three Emails from Sam Butler Today which we discussed in class, these are entitled:
1) 'The Elements of Use Experience'
2) 'Visual Design Process'
3) 'Visual identitiy Workshop Agenda'
These three emails enclose documents which evaluate various aspects of design issues within the multimedia industry. We learnt about important factors such as Content Management Systems (CMS - a non HTML based program available for easy website editing), Immediacy and Tridion.
An intriguing new job-role within the multimedia world was introduced to me called "Information Architect" (I.A) whose role is to create site formats, something that I can see myself potentially going into in the future.
Other areas that was raised in today's session are:
- Wireframes: This is basically how content on a page will be structured / portrayed on each page of a website (See left for diagram).
Abstract Cropping and presentation of moodboards and images on a website will make the site more intriguing and interesting.
-Brand / Concepts Development: Allowing capacity to expand websites via adding more buttons if needed etc. Use dummy fonts (Latin Text) on website designs so attention is drawn to design rather than text (Which may not be true, out of date).
-Web 2.0 Styling: Using the web as a tool / software e.g. facebook, googlemaps. Everything should have a service on a website - 'Don't let the user think'. SIMPLIFIY THINGS - Big text, bold colours, apple mac style, stick to vertical scrolling - no horizontal! Check out Sam Butler's Website for BakerTilly (www.bakertilly.com) going live on 9th October 2007. Also check out www.webdesignfromscratch.com, a very useful site explaining the goods and bads of various websites around the WWW.
All the above are brainstorms and notes taken from the session, this is why they are in no particular order. They will all come in useful, if not now but in the future.
My next step is to continue my research and idea generation for the Brief - Future Designs. I have some ideas in mind but I feel it is very important to come up with useful research and action plans to keep myself organised.
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