MTV Hat ident

As i am thinking about ways in which the MTV virus can be portrayed, it was interesting to see this MTV ident. In this case the Virus could be seen as the hat, the character is walking and acting quite subdued and chilled out until the MTV hat flies in and attaches itself to him. The character then appears to be put in a drunken or drugged stupor, almost like capturing an illness of the hat (or virus).